Freemans Sporting Club

Haus Unbranded helped Freemans Sporting Club tell a fresh story for their SS21 collection by showcasing a new chapter in the brand’s legacy. Collaborating with Jack Carlson, creative director and founder of Rowing Blazers, the collection offered a bold yet timeless reinterpretation of Freemans’ classic aesthetic. Through a dynamic multimedia shoot, we highlighted the innovative designs alongside iconic pieces from the Freemans archive, weaving together heritage and modernity in a compelling narrative that reintroduced the brand to loyal fans and new audiences alike.