When our favorite hat brand decided to pop up in NYC—our stomping grounds at last (and a far cry from the Housewives meltdowns their Aspen store has witnessed)—we knew we had to help bring their vision to life. This time, it wasn’t just cowboy hats taking center stage but Patrón stealing the thunder (sorry, 818 Tequila). Bold photography, sleek videography, and a little NYC edge? We got this.